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New Braunfels · San Antonio Area

Where Rivers, Hills, and History Meet

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Population104,643
Median Household Income$86,021
Median Home Value$339,400

U.S. Census Bureau, ACS 2024 5-year. Census home values are owner estimates and lag the market.

New Braunfels

New Braunfels pairs spring-fed waters and rolling Hill Country terrain with a storied German heritage and an easy, welcoming pace of life.

Set along the Comal and Guadalupe Rivers, New Braunfels unfolds across limestone bluffs and oak-shaded banks where water and land shape daily life in equal measure. Its historic downtown, anchored by storefronts and architecture reflecting generations of Texas-German heritage, lends the town a character that feels both preserved and alive, while nearby Canyon Lake and the surrounding hills extend the landscape into something distinctly outdoor-oriented.

Here, homes range from riverfront retreats to Hill Country estates, each offering a different relationship to the land. Residents move fluidly between tubing the river, strolling historic streets lined with biergartens and boutiques, and retreating to properties with long views over the countryside. It is a place where tradition and natural beauty exist side by side, offering a lifestyle that feels unhurried yet richly layered.

Neighbors

river lovers, history buffs and hikers

Expect

limestone bluffs, oak-shaded riverbanks and historic storefronts

Lifestyle

unhurried days spent between the water and the hills

Unexpected Appeal

a historic downtown rich with Texas-German heritage

Market

riverfront retreats to sprawling Hill Country estates

Fall In Love

the ease of a life shaped by rivers and rolling terrain

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New Braunfels, TexasPhoto: Larry D. Moore / CC BY 4.0

New Braunfels

The Community

New Braunfels draws people who appreciate a slower, more rooted way of living, where neighbors share an affinity for the outdoors and a respect for tradition. Conversations happen on porches, along riverbanks and in the shade of historic storefronts. There is a warmth here that comes from a town proud of its heritage, yet open to those drawn to its rivers, hills and easy rhythm. It feels both settled and alive, a place where community grows naturally from shared surroundings.

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New Braunfels, TexasPhoto: Darrylpearson / CC BY-SA 4.0

New Braunfels

The Culture

Texas-German heritage runs through New Braunfels, visible in its historic architecture, downtown storefronts and long-standing local traditions. The Comal and Guadalupe Rivers anchor daily life, drawing paddlers, tubers and anglers, while Canyon Lake and the surrounding hill country extend the appeal into hiking, boating and long drives through open countryside. The pace here favors leisurely afternoons over rushed schedules, with culture and recreation woven together in a way that feels both historic and distinctly outdoor-oriented.

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Day To Day

Lifestyle

Mornings often begin with coffee on a porch overlooking the water or a quiet walk through tree-lined streets near downtown. The rivers set the tone for the day, whether it is a float down the Comal or a paddle along the Guadalupe, while Hill Country trails offer another way to take in the scenery. Historic storefronts and biergartens invite slower afternoons spent wandering and gathering with neighbors.

Weekends lean toward the outdoors, with time spent at Canyon Lake, exploring the surrounding hills or simply enjoying long views from a porch or patio. Evenings often wind down with casual dining around town or quiet gatherings at home. Life here moves at an easy pace, shaped by water, land and a deep sense of place.

School DistrictsComal ISDNew Braunfels ISD

Schools

New Braunfels is served by Comal ISD and New Braunfels ISD. School assignments vary by address, so confirm boundaries with the district for any home you’re considering. Your Ascend advisor can help.